The merchant services industry is extremely competitive. You have small business competing with large banks with massive amounts of budget. Luckily for us, small business can be more agile, adopt new digital marketing strategies and win out over the long run.
By focusing on local SEO, content creation and crafting “thumb stopping” ads on both Facebook and Google, this customer has been able to see massive success. When business’ continue to invest in digital, the returns compound and get better year, over year, over year.
This customer had a goal to move away from traditional advertising and focus on digital. By combining a solid SEO strategy with a continuously growing Google Ads campaign, we were able to dominate organic rankings and have a steady stream of low cost paid & organic leads.
This customer’s goal is increasing their visibility in search and growing their furnace and air conditioning repair/install business. Through a variety of SEO tactics including creating a library of DIY, FAQ and Troubleshooting content we were able to achieve that goal.
Working with this customer over the last year has been a joy. Constant engagement and feedback on my strategies and initiatives has been a driving success factor for my optimizations. This client was already doing some great work when it came to unique content generation through video blogs and Facebook live videos. That constant stream of content, coupled with the on page optimization, citation building and content optimization is what pushed this client towards success.
This campaign was a 1 month, high budget, blitz type campaign to maximize exposure around their “baby show” event. I have run many Google Ads and Facebook campaign before but typically I run these campaigns for many months and use that time to tweak, optimize and improve. Time was not on my side for this customer. The expectation was to launch this campaign, flood the market with their message and sell as many event tickets as possible. Challenge accepted.